Signage Spotlight Spring 2026 Online Copy - Flipbook - Page 10
TIPS & TRICKS
FINDING THE BEST MATERIAL FOR THE PROJECT
As a sign shop owner, one of the most common conversations you have with customers starts with a simple question: “How do
I get my sign to look like this?” Every project has unique aesthetic requirements, and selecting the right material ensures the
sign looks great on day one—and stays that way for years.
A helpful way to guide customers is by asking questions that reveal how the sign will be used, the longevity needed, and the
budget or design considerations. From there, you can suggest the right material for the project. Let’s start with plastic as
an example.
1
Location,
Environment
& Longevity
2
Design &
Appearance
Goals
3
Connect
Brand with
Budget
Start by asking: “Where will the sign be
Next, ask about the visual style: “How
Always take the time to learn about
installed—indoors, outdoors, or both—
would you like the edges and sides of
budget by asking: “Do you have a target
and how long does it need to last?”
the sign to look—crisp and angular, or
budget in mind? Would you like to see
Location and lifespan are critical, as not
smooth and rounded?”
a few value-driven options?” Consider
all materials perform the same in every
the clients overall design and brand feel.
environment.
By asking the right questions and understanding the strengths of each material, you can guide your customers
with confidence. A thoughtful comparison helps clients understand their options and choose the perfect fit for
their project.
9
Signage Spotlight
