Signage Spotlight November Online Copy - Flipbook - Page 7
� Wayfinding Expands with
Accessibility in Mind
Wayfinding remains a core signage need across
healthcare, education, and commercial environments—
but expectations are evolving. Raised Print is helping
make wayfinding systems more versatile, more accessible,
and more visually engaging. And Thin Gauge Metal Signs
offer a different manufacturing option that helps with
cohesive branding.
“Wayfinding is one of those areas that’s always in
demand,” notes Sachs. “Hospitals, campuses, office
buildings—they all need clear, functional signage. And
with Raised Print, we can now make those signs more
accessible than ever before.”
� What Customers Really Want:
Speed, Service, and Simplicity
In today’s market, customer experience is as critical as
the product itself. Buyers are choosing vendors who are
easy to work with, responsive, and reliable.
“Strong relationships and ease of doing business are
critical,” says Dyson. “We’re working to expand tools
like Partner Portal to be able to quote more in the tool
and make it faster and easier to get quotes, place orders,
and track projects.”
Ordering platforms, automation, and consistent communication are helping sign companies differentiate—not
just on price or design, but on service excellence.
Final Thoughts: What Success Looks Like in 2026
The signage industry in 2026 is rich with opportunity for
those who are innovative, collaborative, and focused
on value. While technology will continue to evolve, it’s
the combination of customization, craftsmanship, and
connection that drives long-term success.
“Maintain strong client relationships,” says Guzman.
“Sometimes it’s worth giving a little extra to earn long-term
loyalty. Those relationships are your most valuable asset.”
Signage professionals who can balance innovation with
practical solutions—and aesthetics with accessibility—will
lead the way into the future.
“Challenge your suppliers. Push them to grow,” says
Bjornson. “The more questions you ask, the more we
can work together to deliver new and better solutions.”
In 2026, the signs of the future aren’t just digital. They’re
dimensional, inclusive, and brand-driven—designed not
just to be seen, but to connect, inform, and inspire.
Jacquelyn Lavoie, Gemini Customer Experience Supervisor
leaves us with this final thought on the importance of
signs, “Sign professionals can help customers see that
quality signage isn’t just an expense, it is an investment in
their brand. Great signage grabs attention, builds trust,
and leaves a lasting impression. By sharing real examples
and pointing out how a durable sign saves money and
time compared to alternatives, customers can see the
long-term value. Ultimately, quality signage is a powerful
tool that helps businesses stand out and succeed.”
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