Signage Spotlight November Online Copy - Flipbook - Page 6
� Budget-Conscious Buyers Still
Expect Impact
While custom signage is in demand, economic pressures
are shaping buying behavior. Many clients are seeking
cost-effective solutions that still elevate their brand. This
is driving demand for materials like PVC and Laminate,
which offer the look and feel of premium signage at a
more accessible price point.
“People are being more cautious with their budgets,”
notes Sachs. “But that doesn’t mean they want to sacrifice
quality.”
Retailers, startups, and local businesses are especially
drawn to practical lit options like Lit Formed Plastic,
which offers the durability companies seek at a less
expensive price point.
� Sustainability Remains Top of
Mind
As corporate and institutional buyers grow more
environmentally conscious, sustainability is becoming
a competitive advantage. Buyers increasingly expect
recyclable materials, efficient production methods, and
eco-friendly packaging—especially for projects in the
government, education, and healthcare sectors.
“The green message still carries a lot of weight,” says
Bjornson. “It’s not just a trend—it’s a responsibility.”
PRO TIP: Formed Plastic Signs that are fully
recyclable, combined with internal recycling
programs and low-waste processes, are helping
sign companies meet evolving environmental
criteria and win long-term programs.
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Signage Spotlight
