Signage Spotlight November Online Copy - Flipbook - Page 4
LOOKING TO 2026
Customization, Craftsmanship, and Connection
in the Sign Industry
The sign industry is entering 2026 with a clear direction:
buyers want custom, dimensional signage that reflects
their brand and delivers real-world impact. While digital
displays and LED technology continue to evolve, sign
buyers are increasingly gravitating toward solutions
that emphasize tactile design, quality craftsmanship,
and meaningful visual identity.
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Signage Spotlight
In short, the industry is shifting away from massproduced, off-the-shelf signage and embracing pieces
that are more personal. “People want what they
want,” says Scott Bjornson, Gemini’s Senior Business
Development Manager and veteran in the signage
space. “That desire for customization continues to drive
everything—from materials to lighting to texture.”
