Signage Spotlight November Online Copy - Flipbook - Page 13
Refresh Product Knowledge
Slow seasons give your team the chance to dig deeper
into your product offerings and industry innovations.
Whether it’s new substrates, upgraded equipment,
or evolving ADA requirements, staying current is
crucial. Host internal review sessions to walk through
product updates from manufacturers. Encourage team
members to explore signage case studies or emerging
design trends. This not only boosts confidence but
positions your shop as a knowledgeable partner to
your clients. While hard data is still growing in the
signage industry, similar manufacturing fields report
that companies emphasizing product education can
increase customer satisfaction scores by over 35%, as
highlighted in multiple white papers from the Sign
Research Foundation (SRF). Knowledgeable teams
make better project decisions and inspire greater
client trust.
PRO TIP: Offer “lunch and learns” where
employees take turns presenting new tools,
techniques, or software they’ve explored. It’s
low-cost, high-engagement, and encourages
peer-to-peer learning. Connect with your
Gemini regional territory manager to learn
more about our dimensional signage solutions.
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