Gemini-Signage-Spotlight May-2025 - Flipbook - Page 9
According to respondents of the Signs
of the Times 2025 Big Survey, 75% offer
architectural signage.
Gary Harder
Connie Cropp
Scott Bjornson
Business Development
Sales
Business Development
One of the best ways for a sign company to
boost profitability is through targeted tiered
pricing and upselling. Offering clear upgrade
options like premium finishes, lighting, or
custom materials makes it easier for clients
to choose. Many may overlook services such
as installation, permitting, or professional
design, all of which can significantly
enhance the sign’s impact. Highlighting
these services not only improves customer
satisfaction but also increases revenue,
often with profit margins higher than the
sign itself. Positioning your company as a
full-service provider fosters long-term client
relationships and recurring business.
Many sign clients may need specific solutions for a project and may not realize the
full-service solutions that a sign company
can offer them. Subsequently, some sign
companies don’t always place enough
value on the full range of services they
provide, from consultation and design to
fabrication and installation. By building
a partnership between the client and the
sign company, value is brought to the table. This mindset as a sign company can
increase profitability but also strengthen
long-term relationships, leading to more
repeat business and referrals.
To increase profitability, it’s crucial to fully
understand your customers’ needs and
present them with multiple options. Consider
factors like interior vs. exterior application,
lighting preferences, and budget. By truly
grasping the specifics of their requirements,
you can collaborate effectively to find
the best solutions. At Gemini, we focus on
evolving alongside industry trends to offer
unique options that clients may not be
aware of. Sometimes, standard solutions
are the right fit, and we support that with a
range of products. Ultimately, fostering trust
and delivering a reliable, positive experience
will help grow your business.
Signage Spotlight
8
