Gemini-Signage-Spotlight May-2025 - Flipbook - Page 7
Lobby
Hotel corridor
Restaurant
Featured above from top left to right: Flat Cut Metal, Thin Gauge Metal Signs, Precision Architectural Plaque, Lit Fabricated, and Flat Cut Acrylic
04. What do you like about your brand?
This question helps align signage with the brand’s
personality. Is the client all about minimalism, elegance,
fun, heritage, or speed and efficiency? For The Nile,
everything had to feel elegant and cohesive—from the
sleek fabricated metal signs at the entry to the refined
Precision Architectural plaque at the spa. Their branding
was about luxurious calm and polished service, and the
signage needed to reflect that throughout the space.
It’s best to hear likes and dislikes directly from the
client. This will allow you to offer better solutions to
their needs.
05. What’s the budget?
Talking dollars early on might feel awkward, but it’s
a critical step. It allows you to offer options without
wasting time quoting solutions that get dismissed.
Knowing the budget lets you create a proposal that
feels custom-fit and scale accordingly.
One Project, Endless Opportunities
When you help clients see their entire space as an
opportunity for thoughtful signage—not just a single
spot—you instantly add value, and help saving your
client time. You become more than a vendor. You
become a trusted signage partner.
The signage package for The Nile included over a dozen
types of signage, each one designed to complement the
next. From Fabricated Metal exterior signs that greet
guests at the entrance to Thin Gauge Metal Signs in
the hotel room, every piece played a role in the bigger
brand story. Whether your client is opening a resort,
a retail store, or a medical office, start by asking what
they really need—and offer to be their partner for the
whole project.
Signage Spotlight
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