Gemini-Signage-Spotlight May-2025 - Flipbook - Page 15
THE BUSINESS CASE FOR CHANGE
We recognize the diverse
communication styles across
the signage industry. Everyone
communicates in the way that works
best for them, and we’ve learned the
value of meeting people where they
are. We strive to communicate in
ways that best support their needs.
“
“
– Susan Wallace,
Senior Marketing Manager
However, even with the rise of digital tools and innovations,
As communication continues to evolve at a rapid pace, sign
businesses must recognize that they can’t dismiss other ways
shops must be agile in adapting to the preferences of different
to work or purchase. It’s important to remain open to both
generations and the growing demand for digital solutions.
in-person and digital touchpoints to meet clients where they
The shift toward self-service, visual communication, and a
are, acknowledging that phone calls and in-person visits are
workforce driven by purpose and flexibility is undeniable.
not going away. While fast service or self-service can be
One key action is to listen—actively engaging with both
convenient, it’s equally important to maintain a high-level of
employees and clients to understand what they truly
customer service to ensure that client’s orders or quotes are
want and need in their signage solution is imperative. To
being properly managed. After all, when issues arise, how a
succeed, sign professionals must prioritize understanding
customer’s call is handled can define their entire experience
these shifts and implement strategies that align with the
and perception of a business. Striking a balance between the
needs of both their team members and clients. Embracing
two ensures a more inclusive approach that caters to diverse
innovation and staying ahead of the curve will not only help
needs and preferences.
sign professionals stay competitive but also foster lasting
relationships with both clients and top talent.
For businesses to thrive in this evolving landscape, they must:
•
Embrace generational diversity and tailor communication
strategies accordingly.
•
Invest in self-service technology to meet customer
expectations.
•
Leverage visual storytelling to engage and convert
audiences.
•
Foster a next-gen-friendly workplace to attract top
talent.
Signage Spotlight
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