Gemini-Signage-Spotlight May-2025 - Flipbook - Page 14
WHAT DOES THIS MEAN FOR BUSINESS?
WHAT CLIENTS ARE LOOKING FOR
As workplace preferences shift, so do expectations around
customer experience.
Clients—especially Millennials and
Gen Z—prefer self-service options over direct interactions
with customer experience agents. As an example, let’s look
at ordering. According to Dispatch Track, 90% of clients
expect the ability to track their orders. And SalesLion claims
that 67% prefer self-service solutions over speaking with a
representative.
Businesses must adapt by implementing accessible digital
solutions to meet the needs of their clients. This includes
creating online portals for order tracking and frequently asked
questions, which allow customers to easily find information.
Additionally, automated chatbots and AI-driven support can
provide quick assistance and help answer common inquiries.
Mobile-friendly apps and self-help resources are also a tool
to leverage, as they enable customers to find solutions and
manage their needs conveniently from their devices.
The Power of Visual Communication
In today’s fast-paced digital world, visuals play a crucial role in
communication. Customers increasingly rely on images, videos, and
interactive tools to make purchasing decisions.
Businesses can take several steps to enhance customer engagement
and trust. One key action is to invest in 3D visualization or augmented
reality (AR) tools, which allow customers to interact with products in a
more immersive way. Providing interactive product previews and virtual
demonstrations can help customers make informed decisions before
making a purchase. Additionally, incorporating video tutorials and
customer-generated content can further build trust, as these resources
offer real-life insights and experiences that reassure potential buyers.
These strategies work together to create a more engaging and transparent
shopping experience.
A Few Key Insights
•
A study by PowerReviews says that 89% of clients (Millennial
and GenZ) say visual representation is essential before making a
purchase.
•
Both Gen Z and Millennials favor interactive content such as
quizzes, polls, videos, and live streams, finding it more engaging
than passive content according to a study done by KWETU
Marketing Agency.
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Signage Spotlight
