Gemini-Signage-Spotlight May-2025 - Flipbook - Page 13
The Generational Communication Breakdown
Each generation brings a distinct set of values, motivations, and communication styles. A 2022 study done by the Johns
Hopkins University Integrative Learning department breaks down how they differ:
BABY BOOMERS
GENERATION X
MILLENNIALS
GENERATION Z
(Born 1946–1964)
(Born 1965–1980)
(Born 1981–1996)
(Born 1997-2010)
Traits:
Optimistic and
work-centric.
Traits:
Independent and
efficient.
Motivations:
Company loyalty and
personal achievement.
Motivations:
Work-life balance,
diversity in jobs, and
personal development.
Preferred Communication:
Phone calls and faceto-face meetings, but
adaptable to digital
options.
Workplace Expectations:
Clear goals, coachingstyle feedback, and
leadership roles.
Preferred Communication:
Efficient methods—
emails, texts, and phone
calls, as needed.
Workplace Expectations:
Immediate feedback,
autonomy, and
opportunities for
growth.
Traits:
Achievement-oriented,
civic-minded, and techsavvy.
Traits:
Global-minded,
entrepreneurial, and
communicative.
Motivations:
Responsibility, growth
opportunities, and
meaningful work.
Motivations:
Personalization,
creativity, and
independence.
Preferred Communication:
Instant messaging, texts,
and emails over calls.
Preferred Communication:
IMs, texts, and social
media.
Workplace Expectations:
Flexibility, frequent
feedback, and
alignment with
personal values.
Workplace Expectations:
Diverse and techforward environments,
mentorship, and
frequent interaction
with leaders.
THE INCOMING WORKFORCE
An article published by Johns Hopkins in 2022 states that Millennials and Gen Z will
make up 75% of the workforce within the next few years. To attract and retain top
talent, sign shop owners must keep their expectations top of mind as they create
or fill existing roles. Forbes again tells us what the next generation of workers is
searching for:
•
Opportunities for Growth: They seek career development, mentorship, and
skill-building initiatives.
•
Meaningful Work: They value diversity, purpose-driven projects, and a strong
company brand.
•
Flexible Work Environments: They thrive in hybrid and remote work settings
with autonomy.
•
Frequent Feedback: Regular performance reviews, recognition, and
engagement are key.
Companies that prioritize these aspects will stay ahead in the competitive job
market and foster a loyal workforce.
Signage Spotlight
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