Gemini-Signage-Spotlight May-2025 - Flipbook - Page 12
BRIDGING THE GAP
Navigating Generational
Differences in The Market
Change of Times
From handwritten letters to instant messaging to AI, the
way people interact—both personally and professionally—
has undergone a dramatic transformation, even over the last
few years.
Think about it—what communication methods did you have
available to you when you were growing up? You might have
called someone on a landline or sent a handwritten letter.
Compare that to today, where you can easily send a text or
a group message or communicate instantly through apps.
One of the most significant factors driving these changes
is generational differences. Each generation has unique
communication preferences, shaped by the era in which they
grew up. This translates into how employees prefer to work,
and how clients buy.
As expectations evolve, clients expect faster responses, such
as instant quotes and more flexible services, while employees
prioritize roles with greater autonomy like remote work or
flexible hours. Acknowledging and understanding these
preferences can help sign professionals optimize their
strategies for attracting and engaging employees, and for
business owners, adapting to these shifts is essential to
remain relevant and competitive in the market.
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Signage Spotlight
