Gemini-Bimonthly-Mailer-July-24 - Flipbook - Page 7
“Many customers lean toward
bronze because it’s classic, shiny,
and looks great. But, bronze is
heavy and will likely put a lot of
strain on a wall,” noted Harder.
“When customers run into this
issue, I recommend aluminum or a
thin gauge material for a lighter
option that won’t sacrifice the
aesthetics of the sign.”
Don’t Make Assumptions
Courtesy Amys Sign Design
Because metal gives off a naturally
elevated essence, customers often
assume that it costs much more to
produce than other materials, such
as plastic. Harder and Guzman note
that this isn’t always the case.
“At Gemini, our variety of
manufacturing processes and
material options allow us to meet
almost any project budget, from
a $10 dollar plate to a $4,000 cast
plaque,” said Guzman. “We have a
solution to fit your need.”
“In some instances, a metal plate
or plaque will actually be much
less expensive to produce than
plastic and will have a much higher
perceived value,” added Guzman.
“Within this medium, we can
accommodate a wide range of
customers’ budgets, something
they might be unaware of at first.”
Consider Level of
Engagement with the Sign
Will people be physically
interacting with your customer’s
sign? Many signs, such as those
for gift shops, fitness centers,
restrooms, or office spaces, must
include braille to meet ADA
(Americans with Disabilities
Act) standards for compliance.
This means that the sign will be
physically touched, potentially
causing some wear and tear. Don’t
fret. According to Harder, there is
an easy solution for this.
“Using machined metal plaques
for ADA signage offers greater
durability than plastic signs
in those high-traffic areas,”
said Harder. “And the braille is
machined directly into the metal,
meaning there’s no opportunity
for them to break or fall off like
they sometimes do when braille is
inserted as a secondary process.”
Expand Your Offerings
Between aluminum, thin gauge
metal, bronze, and the various
imprinting processes, there is an
abundance of materials that can be
used in the realm of metal signage.
Make sure when a customer comes
to you with a certain material or
look in mind, you have the means
to provide what they need.
“Sign shops sometimes come
to Gemini who have limited
capabilities themselves, or they’re
only quoting a portion of their
customer’s job,” said Harder. “Every
time you don’t have the resources
to meet your customer’s demands,
you’re losing business. Providing
thin gauge metal, for example,
dramatically broadens the number
of options that sign shops can
quote.”
BONUS TIP
Are you lacking the resources to
make this happen, or nervous to
make the leap? We’re here to help.
The Gemini team is here to guide
you through and connect you
to ways to expand your business
offerings.
Sign Insights
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