Gemini-Bimonthly-Mailer-July-24 - Flipbook - Page 6
Inquire About
Environmental Conditions
Saltwater, humidity, dry air, wind –
all of these environmental factors
will affect which material and
lacquer will be most appropriate
for your plaque or plate.
“When it comes to recommending
material, the very first question we
ask a customer is inquiring about
their geographical environment,”
said Guzman. “If a customer is
in the southern U.S. or on the
coast, the high levels of saltwater
and humidity will interact with
both the base material and the
lacquer finish in different ways.
For example, if we know a sign
will hang outdoors, we do not
recommend using sublimation for
printing.”
Courtesy Brown Graphics
G
iven all the advantages of metal plaques
and plates, sign shops should not
overlook them as they can bring in more
business, diversify their customer base, and
better serve their customers. To help sign shops
tune into the infinite possibilities of plaques and
plates, our experts offer the following tips:
6
Sign Insights
Don’t let this obstacle discourage
you or your customer–
acknowledging practical factors
that will affect the sign’s final
appearance will allow you to
provide a final product that
exceeds your client’s expectations.
Consider the Weight of the
Materials
One of the most superior qualities
of metal plaques and plates is their
ability to stand the test of time,
both in terms of style and material
durability. The last thing you want
to happen is to have a customer’s
sign come crashing to the ground
after installation because the
weight of the material was not
taken into consideration.
