Gemini-Bimonthly-Mailer-July-24 - Flipbook - Page 5
Plaques and plates offer sign shops an incredible opportunity to meet the needs of
their customers, serving as one-stop source for dimensional signage.
Grow and
Diversify
Your Business
Offerings with
Plaques and
Plates
D
on’t overlook the small
stuff, because it’s in the
small stuff that sign shops
can discover new sources of
revenue.
Take a hotel, for example. Many
educational facilities, auditoriums,
are often the best solution in
hospitality professionals will
grocery stores, funeral homes,
many applications, especially in
contact a local sign shop for
public facilities, hospitals and
commercial, high traffic areas. This
an interior laminate sign or an
schools, retail stores, and more
is a simple way to expand your
exterior illuminated sign. But
are all looking for ways to build a
offering, capturing more business
don’t forget, a hotel or motel also
cohesive brand through timeless
in less time.”
will need wayfinding signage like
signage.
room numbers, counter signage,
fire escape signage, maps, name
“Companies want to have that
“Having the ability to provide
consistency across touchpoints
products across the total project
when it comes to using the same
will increase the value, revenue,
material and design for their
and profitability for the sign
various signage, or non-signage,
shop,” said Gary Harder, Director
plaque needs,” said Karen Guzman,
of Product at Gemini—the leading
Associate Product Manager at
wholesaler of architectural
Gemini. “They need us to help
signage. “By providing a complete
them build a cohesive, professional
Hotels aren’t the only businesses
solution, the sign shop becomes
brand, to solidify that strong first
that need a wide variety of small
a more valuable supplier, leading
impression that has a significant
plaques and plates. All kinds of
to more business in the future.
impact on how a customer views
businesses need may different
In addition, metal plaques
their business.” impact on how a
badges, or even menus with metal
inserts. Customers who desire to
elevate their brand and foster a
professional look and feel should
consider metal plaques for these
applications.
types of signage -- sports stadiums,
customer views their business.”
Sign Insights
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