Gemini-Bimonthly-Mailer-July-24 - Flipbook - Page 13
BEFORE AND AFTER SHOTS
You can tell a story by capturing
images of the worn-out signage
or blank space, then comparing
them to the fresh, eye-catching
new signage. Before and after
photos can make a lasting
impression and help attract new
customers to your projects.
Use a Variety of Perspectives
While Focusing on the Signage
One way to make your
photographs and videos more
appealing is by using different
perspectives to add dimension
and create distinction. You can
use a ladder or a drone to get a
bird’s-eye view of your signage
and show its scale and context.
Alternatively, you can lie on the
ground and tilt your camera
upward to make it more dramatic.
You can also use close-up shots
to emphasize unique textures,
intricate design elements, and
highlight craftsmanship.
Daytime and Nighttime Shots
With daytime and nighttime
photographs, you can illustrate
the versatility and effectiveness
of the signage. To capture these
dynamic shots, you’ll need to
adjust your camera settings to
account for the change in lighting
conditions. Ensure you capture
photographs and videos with the
same composition to optimize
daytime/nighttime shots. You
can also use wide-angle shots to
show context and demonstrate
how the signage complements its
surroundings.
Courtesy Integrated Sign & Graphics
Maintain Consistent Branding
To create a unified and polished
appearance for your project
photographs, you should maintain
consistent branding and editing
throughout your photographs
and videos. Consistent branding
will help solidify your identity
and reputation while making
photographs more recognizable
to potential customers.
Create or Update Your Online
Portfolio
Your website is your greatest
online asset. It is your virtual
storefront and should preview
your services and expertise. An
online portfolio allows you to
showcase the quality of your
projects, your creativity, and
your unique style to potential
customers. Being able to present a
visually appealing and interactive
display of your work also increases
your credibility and attractiveness
as a signage professional.
Establish a Social Media
Presence
You can use social media
platforms, such as Instagram,
TikTok, and Pinterest, to share
your work and connect with
potential customers. You can
also share behind-the-scenes
content, helpful tips, and
customer testimonials to foster
more trust. By regularly updating
your profiles with relevant,
engaging, and useful content,
as well as encouraging customer
engagement by tagging them
in your posts about their new
signage, you can grow your social
media presence.
Sign Insights
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