Gemini-Bimonthly-Mailer-July-24 - Flipbook - Page 12
Discover 7 WAYS TO EASILY
SHOWCASE YOUR SIGN PROJECTS
SHARE YOUR
WORK ONLINE
Y
ou can use your own
smartphone to create
engaging photos and
videos with the use of filters
and apps without the need for
expensive camera equipment.
BEST PRACTICES
Use photographs and videos to showcase
your work to create conversations and
inspire YOUR customers.
Videos can capture the design,
manufacturing, or installation
processes to create a more
interactive experience for your
customers. A tripod can also be
used to hold your phone steady
when taking shots. Here are a few
techniques and best practices you
can use to attract new business and
highlight your expertise.
12
Sign Insights
Lighting Should be Bright
and Evenly Lit
Lighting affects the mood
and tone of a photo. Good
lighting can highlight the
design, shape, and color of
the signage, creating a sense
of depth and dimension.
Poor lighting can make
the signage look dull, flat,
or distorted, reducing its
impact and appeal. Always
pay close attention to the
source, direction, intensity,
and quality of the light
when taking photographs of
your signage.
Courtesy Media Marksmen
