Gemini-Bimonthly-Mailer-11-3 - Flipbook - Page 9
JOSEPH PETERSON
SARA SACHS
JESSICA OTTO
Customer Experience
Product Management
Customer Experience
Lit signage is often not considered
by clients as it is seen as too
expensive to operate. While the
upfront costs of lit signs are more
than those of unlit signs, the
operating cost is relatively small.
The use of LED lights keeps the
power consumption very low, and
they require less maintenance due
to the long lifespan of the modules
~up to 50,000 hours.
A common misconception is the
terminology means the same to
every client. For example, the
term “channel letters” often
conveys economy style trim capped
letters, when “channel letters”
can be a range of material and
illumination configurations.
Partnering with a skilled sales team
is the best way to ensure alignment
between your client’s vision and
the final product.
Many people mistakenly believe
lit signage is only for exterior
or nighttime visibility. In reality,
illuminated signs are equally
effective for interior applications
and during the day, enhancing
brand recognition and drawing
attention in various lighting
conditions. Their vibrant
illumination makes them a valuable
marketing tool around-the-clock.
Signage Spotlight
9
