Gemini-Bimonthly-Mailer-11-3 - Flipbook - Page 7
Fabricated Metal Letters: Unwavering SIGN Durability
For projects that require unmatched
durability, Fabricated Metal
Letters are the go-to product
choice. Made from stainless steel
or aluminum, Fabricated Metal
Letters are welded or soldered to
assemble trimless channel letters.
These signs blend unparalleled
durability with a sleek, modern
look creating a high-end design
application where budget is
not the main customer concern.
Fabricated Metal Letters provide
excellent lighting and aesthetic
options, but they can also be a
budget buster for cost-conscious
clients.
Positioning Dimensional Signage Options To Your
Clients-Good/Better/BEST
When clients inquire about channel letters, it’s an opportunity to introduce the benefits of Lit Formed Plastic and
Fabricated Metal Letters. Consider sharing the material options in a Good/Better/Best approach to help clarify
the benefit of each choice. Positioning the material benefits, features, and price points clearly and concisely will
fast-track decision-making and build lasting rapport with your client.
Good
Trim cap channel letters offer an economical solution. They are suitable
for clients with tight budgets who still want effective signage.
Better
Lit Formed Plastic provides enhanced customization and durability,
delivering premium features without the premium price.
Best
Fabricated Metal Letters are crafted from stainless steel or aluminum,
Watch our Formed
Plastic 101 Video
offering exceptional durability.
Signage Spotlight
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