Gemini-Bimonthly-Mailer-11-3 - Flipbook - Page 13
Navigating the UNTAPPED
Potential Of Plaques
Motivated by the desire to redefine
push boundaries, we engage our
what plaques can do for sign makers,
problem-solving skills, identify
designers, and businesses, the
patterns, and welcome change into
opportunity to partner with Gemini
our sign industry. I have heard the
made perfect sense. Our goal
saying, “If it ain’t broke, don’t fix
was to breathe new life into the
it” so many times, but what if “it”
concept of plaques, offering fresh
is not broken just uninspiring?
ideas to seasoned and emerging
sign designers and sign makers
Although it initially felt like a
while maintaining the quality and
difficult task, I reminded myself
inherent durability of plaques.
that at its core, a plaque is
essentially a flat metal plate.
While exploring some of Gemini’s
This led me to explore designing
materials and sign products,
plaques based on the ancient
like their popular Flat Cut Metal
Greek elements —earth, water,
signage, I designed five plaques,
air, and fire. I learned that among
each with a unique purpose to
Greek philosophers, discussions
inspire and challenge our modern-
revolved around identifying the
day limitations. I truly believe
arche, known as the first principle,
that embracing risks is crucial for
the fundamental element from
nurturing creativity. By daring to
which all else originated.
Signage Spotlight
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