Gemini-Bimonthly-February25 - Flipbook - Page 3
A Note From Ellen
When a customer is opening a new location,
updating an existing location, or repairing
existing signage, oftentimes, they need more
than one sign. Attracting and retaining clients with large-scale projects (10 or more
signs) requires the ability to meet complex
and multi-faceted signage needs. You can
enhance customer convenience and satisfaction by positioning yourself as a one-stopshop that offers a diverse range of signage
products.
Customers can consolidate their signage
needs under one vendor, streamlining project
management while reducing the need for
multiple suppliers. The ease of working with
a single vendor for all your client’s signage
needs can foster long-term partnerships and
even lead to repeat orders as you establish
yourself as a trusted source. It can increase
your chances of securing larger contracts and
add considerable value to customer projects.
To position your business for these opportunities, it’s essential to focus on three big
dimensional signage categories: lit signage,
formed and flat cut letters, and plaques.
By having offerings in these key areas, you
can position yourself as a strong contender
for high-value projects that demand various
types of signage solutions. Choosing to partner with a signage manufacturer to offer
these dimensional signage products removes
the need to invest in additional equipment
or staff, allowing you to focus on what’s
important- your customer. Check out our
article Landing Large Projects on page 16 for
more information.
Ellen Robertson,
Customer Experience Supervisor
Signage Spotlight
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