Gemini-Bimonthly-February25 - Flipbook - Page 16
NOW TRENDING
LANDING LARGE
PROJECTS
IDENTIFYING OPPORTUNITIES
As businesses slow in the winter
well as interior wayfinding and brand-
Large organizations, universities, ho-
months, it’s important to pay atten-
ing that the customer may not have
tels, franchises, and other businesses
tion to the types of requests you may
previously considered.
need a variety of signage from exterior
receive. Large, specialty projects may
logos to interior wayfinding solutions.
emerge as companies wrap up routine
LEVERAGE NEW PRODUCTS
When it comes to large projects, it’s im-
projects and focus on loftier projects
Raised Print is up and coming with large
portant to understand timelines, mate-
that require more time to execute.
projects for wayfinding, branding, and
rial requests, and budgets. We define a
informational signage. Raised Print can
large project as a signage request with
ASKING GOOD QUESTIONS
incorporate ADA-compliant braille, lay-
10 or more signs. If a company opens
Large opportunities are out there, and
ered surfaces and textures, and raised
new locations or undergoes a rebrand-
it starts with asking the right ques-
text on flat cut acrylic or metal materi-
ing effort, signage requests can often
tions. It’s essential to ask questions that
als. It’s great for unlocking more design
take months to even years to complete.
not only clarify the client’s immediate
potential and appeal when combined
Depending on the project’s scope, re-
needs but also uncover any additional
with Colorlast.
quests can range from ten signs to hun-
opportunities they may not recognize.
dreds, or even thousands, necessitating
Ask questions like are signs needed for
Large projects aren’t going anywhere
meticulous planning and execution.
interior, exterior, or both? Is this sign re-
and looking for opportunities within
placing an existing one? And what type
your existing business can increase your
of business is the signage for?
profits. Change the way that you bid
Program work and large signage opportunities are not new to the sign industry,
for projects and fulfill orders with our
yet they require careful consideration
Additionally, asking for more informa-
Large Project Team. If you need sup-
and coordination among various stake-
tion about when the business was cre-
port, our Large Project Team can offer
holders. So, when do these requests
ated can uncover even more potential.
you the support you need from review-
typically come in, and what trends are
Newly established businesses may have
ing bid packets, project management,
we seeing with them?
a need for exterior branding signage as
and help fulfill the request.
Large Project – Notre Dame (2018)
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Signage Spotlight
