Gemini-Bimonthly-February25 - Flipbook - Page 13
Outsourcing YOUR SIGNAGE
If you don’t have the equipment or staff or would like to leverage experts, you have the option to work with signage
manufacturers to help you meet your projects and deadlines.
The Upside
The Downside
Buying from a signage manufacturer gives you access to
When working with a signage manufacturer, you are
more advanced equipment and technologies. It eliminates
also giving away some control to how your project will
the need for upfront investment in equipment, materials,
be handled. You will have less control over production
and training. Especially since manufacturers are also typi-
processes and quality assurance. You will also be dependent
cally better suited to manage large volumes and oversized
on the manufacturer’s schedule, which could cause friction
signage.
with your timelines. Additionally, you may find buying
Manufacturers also will have dedicated resources to support
special projects from custom sizing and mounting to light-
from a manufacturer to be more costly, especially for
smaller runs compared to producing in-house.
ing solutions. You also get access to a wider range of materials and complex designs to help you create your signage
visions. And, should anything go wrong, some manufacturers can offer comprehensive product guarantees.
Deciding What’s Best for Your Business
To make the right choice for your business, consider aspects such the order volume
and the frequency you are producing signs. Additionally, examine the different
types of signs, sizes, and complexity of the signs you usually create. Plaques,
fabricated letters, and special sizes can be cost-prohibitive to produce in-house.
It’s good to assess your in-house capabilities, production space, and talent and see
what you are willing to invest in your in-house production.
Making signs in-house provides you with the production control to achieve your
signage products on your timeline. However, working with the right signage
manufacturer provides you greater capabilities and resources for signage projects
you may not have had access to. When looking for a manufacturer, look for
access to tools such as product and installations guides to help you with choosing
and installing signage. Also, look for services such as an online ordering tool and
information library to help you order and get help on your requests.
Signage Spotlight
12
