Gemini-Bimonthly-August - Flipbook - Page 6
ADD VALUE THROUGH FINISHES
AND A GUARANTEE
Once your processes are running efficiently, the next
opportunity lies in how you add value—both through
visual impact and the confidence you provide to
your clients. What elevates a sign from functional
to exceptional? Often, it’s the details—and how you
stand behind them. Offering product guarantees, even
for simple letter projects, helps instill confidence and
differentiate your business in a competitive landscape.
Clients are more likely to invest in premium signage when
they know what materials or finishes are available and
if they are built to last. Meanwhile, premium finishes
add immediate perceived value, but premium finishes
don’t necessarily increase production cost significantly.
They can elevate your client’s brand and boost your
shop’s capabilities.
USE CUSTOMIZATION AS A
REVENUE MULTIPLIER
Customization isn’t just a service—it’s a powerful way
to increase profits. Each personalized option adds
value and opens the door to upselling. For example,
tailored designs help align signage with a client’s brand,
environment, or vision, making the final product more
impactful and valuable. Illumination upgrades—such as
halo lit or face lit letters—can transform a basic sign into
a standout feature, ideal for retail spaces, restaurants,
and corporate settings. Additionally, finish options like
matte, satin, or gloss allow even straight forward signs
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Signage Spotlight
to become distinctive brand statements. The key is to
present customization as a strategic advantage for the
client. When their sign makes a bigger impression, you
gain stronger sales and a better bottom line.
