Gemini-Bimonthly-August - Flipbook - Page 5
CHOOSE MATERIALS
STRATEGICALLY
Every sign requires materials, and your selection can have
a huge impact on both quality and profitability. There
are many options to create specific looks that can be
scaled accordingly. When you choose the right material
for the project, you create value for your client while
keeping your costs aligned with project goals.
For example, with interior projects, PVC offers a clean
appearance at a lower price point than acrylic or other
plastic alternatives. Lightweight and easy to work with,
it’s ideal for dimensional letters and clean-cut logos in
grocery stores and retail settings.
One practical way to simplify your workflow is by using
installation patterns and guides for dimensional or multipart signs. These tools reduce guesswork on-site, cut labor
hours, and improve installation accuracy. Additionally,
maintaining color consistency is essential. Advanced
color matching tools help ensure brand precision across
materials and production runs, minimizing the risk of
costly reprints. When your workflow is efficient, you free
up capacity, increase throughput, and create space for
additional projects—all without expanding your team
or overhead.
For exterior projects, fabricated metal signs made in
aluminum and stainless-steel offer long-term durability
and visual elegance. These materials might cost more
upfront, but they’re a smart investment for clients who
need durability for the long haul.
Scenario
A client is opening a new restaurant in your city.
They say they need a sign for the exterior of the
building. What questions would you ask them to
dig deeper into their material expectations?
When it comes to material choice, seek to understand
your clients’ requests. Find out about each project’s
environment, lifespan needs, and client priorities to
help make sure the materials chosen aren’t just a good
fit—they’re also a smart business move.
STREAMLINE PROCESSES TO
SAVE TIME
Once you’ve selected the right materials, the next step is
making sure your workflow is just as efficient. Even the
best design can lose value if the production or installation
process is disorganized. Inefficiencies with time can
quietly drain your margins. That’s why it’s crucial to
streamline production, design, and installation processes
wherever possible.
Signage Spotlight
4
