2026 U.S. Professional Signage Catalog - Catalog - Page 347
Visibility tips to help your signage stand out.
Creating effective signage involves several key factors to ensure it is
both legible and successful in conveying its message. It's important to
balance creative design elements and legibility from any viewing angle.
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FONT CHOICE
CONTRAST
PLACEMENT
Use clear, sans-serif fonts using
upper and lowercase for maximum
legibility. Avoid overly decorative
fonts that can be hard to read from
a distance. The font size should be
appropriate for the viewing distance.
High contrast between text and
background enhances readability.
For instance, dark text on a light
background is the easiest to read.
Avoid colors that clash or are
difficult to distinguish.
The sign location is crucial for visibility.
Position it at eye level and ensure
it is unobstructed by other objects.
Consider the typical line of sight for
viewers and avoid placing signs in
areas where they might be missed.
VISUAL HIERARCHY
SIMPLICITY
Organizing information in a way that guides the
viewer’s eye helps prioritize the message. Use larger
text for the main message and smaller text for
additional details.
Keep the message concise and focused. Overloading a
sign with information can overwhelm the viewer. Aim
for a clear, singular message that can be understood
quickly, especially in high-traffic areas.
