2025-US-Catalog - Flipbook - Page 286
Visibility tips to help
your signage stand out.
Creating effective signage involves several key factors
to ensure it is both legible and successful in conveying
its message. It's important to balance creative design
elements and legibility from any viewing angle.
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Font Choice
Contrast
Placement
Use clear, sans-serif fonts using
upper and lowercase for maximum
legibility. Avoid overly decorative
fonts that can be hard to read from
a distance. The font size should be
appropriate for the viewing distance.
High contrast between text and
background enhances readability.
For instance, dark text on a light
background is the easiest to read.
Avoid colors that clash or are
difficult to distinguish.
The sign location is crucial for visibility.
Position it at eye level and ensure
it is unobstructed by other objects.
Consider the typical line of sight for
viewers and avoid placing signs in
areas where they might be missed.
Visual Hierarchy
Simplicity
Organizing information in a way
that guides the viewer’s eye helps
prioritize the message. Use larger
text for the main message and
smaller text for additional details.
Keep the message concise and focused.
Overloading a sign with information can
overwhelm the viewer. Aim for a clear,
singular message that can be understood
quickly, especially in high-traffic areas.
